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What we're reading

You'll probably notice very few books about selling and salesmanship on my reading list. This is because one of the primary traits of a great hunter salesman is the ability to understand his customer's business. So I read a lot of business books.

Paper Books

SELLING THE INVISIBLE, by Harry Beckwith - A wonderful book about
services selling. Beckwith points out that people almost always buy a
service these days, even from product companies. Buy from Amazon.ca

Audio Books

AGENDA, by Michael Hammer - the same author who wrote "Reengineering the
Corporation", this is a manifesto for what is required of management in
the current decade. Wonderful book for anyone with visions of
Entrepreneurship. Rent from SimplyAudiobooks.com

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What we're reading now